Transform underperforming benefits and grow non-dues revenue across the member lifecycle
Affinity Member Performance is led by two former affinity program insiders and is dedicated to driving revenue for the B2B2C market with our AMP Acceleration System
Proven results with AVMA Insurance Services
A multi-year transformation of one of the country's largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
+10%
increase of eligible AVMA members enrolled in professional liability coverage.
+22%
increase of professional liability participants also carrying veterinary license defense.
+140%
increase in marketing-generated leads from members over a five-year period.
Who we help
Associations and B2B2C affinity programs ready to transform their underperforming benefits.
Professional Associations
Healthcare (medical, dental, nursing, veterinary, etc.)
Legal (bar associations, specialty legal groups, etc.)
Licensed professionals (engineering, accounting, architecture, etc.)
Any association with member benefits programs
Specialized Organizations
Credit union member benefit programs
Employer group affinity partnerships
Alumni association benefit offerings
Trade association member services
Association Management
AMCs managing multiple association portfolios
Insurance brokers serving association clients
Benefits administrators seeking growth strategies
The AMP Acceleration System
Our four-part system is rooted in strategy. We never suggest tactics first. Because tactical recommendations before diagnosis is marketing malpractice.
Phase 1: Leadership Alignment + Discovery
Phase 2: Member Lifecycle Mapping + Opportunity Assessment
Phase 3: Integrated Strategy + Tactical Implementation
Phase 4: Performance Optimization + Strategic Refresh
“With the support of AMP's founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.”
— Tracey Gray-Walker, CEO, AVMA Insurance Services