Transform underperforming benefits and grow non-dues revenue across the member lifecycle
AMP is a strategy consultancy for associations and the companies that offer benefits through them. We combine member research, marketing strategy and campaign direction to close the gap between “available to members” and “used by members.”
Schedule a callDiagnosis first, tactics second
Every AMP engagement starts by finding where adoption breaks down, before we recommend anything. Try a short version on your own program.
Do you have a benefits adoption problem?
Check all that apply
A launch announcement isn’t the same as members knowing what’s in it for them — that’s usually an awareness and relevance problem, not a benefits problem.
Flat non-dues revenue despite an active program usually means adoption is the real gap, not the benefit itself.
Nobody owning adoption is one of the most common reasons programs plateau. It’s also one of the most fixable, once it’s actually assigned to someone.
Not knowing which benefits are underperforming is normal without a lifecycle view — mapping the member journey makes it visible fast.
A new mailer or post can move a number temporarily, but it won’t fix an adoption problem that starts further upstream.
Do you have a partnership adoption problem?
Check all that apply
A signed deal isn’t the same as members knowing to look for you — that’s usually a messaging and access problem, not a product problem.
Navigating the approval process is one of the most common things that slows partnerships like this down. It’s also one of the most fixable, once you know who to ask.
Guessing at what resonates with their members is normal at this stage — a first-hand read on that audience changes it fast.
Unclear or limited list access is one of the most common blockers we see. It’s also one of the easiest to resolve, once it’s mapped.
When success isn’t defined up front, that’s worth fixing before the renewal conversation — not during it.
The AMP Acceleration System
Four phases, in the same order every time. The first two find where members drop off. The last two fix it and show what changed.
Diagnosis first
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Phase1
Leadership alignment
Partner and access diagnostic
Executive interviews and stakeholder mapping surface where priorities actually conflict, before any tactic gets proposed.
We map the structure of your partnership — who’s actually involved, what access you have, and what approval gates stand between you and members — before recommending anything.
DeliverableLeadership alignment reportPartner and access map
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Phase2
Member lifecycle mapping
Partner membership mapping
We map every touchpoint in the member journey to find exactly where adoption drops off.
We map the member journey inside the partner association itself — where interest turns into adoption, and where it stalls, for their members specifically. That’s a different audience than the one you already know.
DeliverableStrategic opportunity roadmap
Tactics second
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Phase3
Integrated strategy
Access-built strategy
Content, channels, and ambassador programs get built to close the specific gaps Phase 2 found.
Strategy designed inside the cadence and co-branding rules the association actually allows.
DeliverableComplete implementation roadmap
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Phase4
Performance optimization
Partnership reporting
Quarterly reporting keeps strategy aligned to results, not assumptions.
Quarterly results, packaged as the proof you bring back to justify renewing the endorsement.
DeliverableQuarterly performance reports
Proven results with AVMA Insurance Services
AVMA Insurance Services serves members of the American Veterinary Medical Association (AVMA). As affinity program insiders, AMP’s founders led a multi-year transformation of one of the country’s largest affinity insurance programs — from product-focused demand generation to full lifecycle engagement.
increase of eligible AVMA members enrolled in professional liability coverage.
increase of professional liability participants also carrying veterinary license defense.
increase in marketing-generated leads from members over a five-year period.
With the support of AMP’s founders, we increased our member engagement, grew product awareness and strengthened our overall marketing strategy. I highly recommend them to all leaders in the affinity and association space.
Ready to see what’s possible for your program?
Association or product provider — we’ll show you where adoption is breaking down and what to do about it.
Schedule a call